About Us

Vuori draws inspiration from the coastal California lifestyle—an integration of fitness, surf, sport and art. We make products that stand the test of time and hope to inspire others to live vibrant, healthy lives. A new perspective on performance apparel, Vuori is much more than a brand. It’s a way of life.

Investment in Happiness

We’re committed to delivering a great experience for our customers. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our philosophy on business and life. We remain invested in the happiness of our team, our community, the natural environment and most importantly—each other. Our guiding principles are simple. We aim to make great products, be in great relationships and live extraordinary lives.